$70k - $150k
In-Home Sales Designer For over 40 years, Closet Factory has been designing, manufacturing, and installing custom cabinetry and organization systems for Bay Area homeowners. From custom closets and home offices to entert…
Education · San Francisco, CA
Instructional Designer jobs in San Francisco, CA
Instructional designers turn subject-matter expertise into courses and training programs, applying learning science to design materials, assessments, and e-learning experiences.
138
Open roles today
$37–$74/hr
Typical pay range
$109k
Median, full-time
5
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01
Open instructional designer roles
12 shown of 138 · sorted by freshness
Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others. ROLE OVERVIEW As a Senior Designer, you'll guide the visual voice of Serval, defining how an AI-native automation platfor…
$156k - $234k
you’ll help define what comes next.About the role Help shape a brand that moves as fast as the platform it represents. As a Brand Designer on Vercel's Core team, you'll help evolve the foundational visual language of a b…
RESPONSIBILITIES Design educational content aligned with instructional design principles and business objectives Partner with SMEs and cross-functional teams to develop ILT, vILT, workshops, and e-learning curricula Deve…
Want to transform how Alexa+ makes life easier and more enjoyable? The Alexa+ Devices & Services Design Group is seeking a Senior Conversational AI Experience Designer to create and shape conversational interactions that…
$72k - $90k
Highwire’s creative team sits within the agency’s digital practice. We lead the creative strategy, design and execution of powerful, valuable, and impactful ideas that drive business impact for our clients. We weave insi…
$144k - $231k
drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact Great design doesn't just support the Axon brand. It moves people to believe in it. As Senior Mark…
$115k - $175k
Job Description Overview We are seeking a Senior Designer to join our Civil and Structural Engineering team in Sacramento, CA. The Senior Designer will be responsible for the design, production, and coordination of const…
Instagram is seeking a designer to lead our icon and illustration programs. You'll own the holistic icon system and illustration style that billions of users interact with daily — creating new artwork, maintaining and re…
$160k
successful AI Agents require guidance and input throughout the development lifecycle. About the Role As part of the Conversation Design team, you'll help shape what great AI conversation experiences look and sound like —…
$85k - $110k
We are BAMO creative expression | award-winning design travel | international destinations multi-cultural exposure | innovative clients mentorship | renowned leaders inspiring and fulfilling work | balanced, diverse, and…
$2,000 - $4,000 per month
Description Sales/ Designer DO YOU ENJOY HELPING PEOPLE GET ORGANIZED? Closets By Design is hiring designers/sales representatives. Are you a "people person?" Are you creative, with good communication skills and like hel…
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What instructional designers earn in San Francisco
Hourly first — that's how the offer arrives
| Experience | Hourly | Annual, full-time |
|---|---|---|
| Entry level | $37–$47 | $77k–$98k |
| Mid level | $46–$59 | $95k–$123k |
| Senior | $57–$74 | $119k–$154k |
Adjusted for the San Francisco market from national ranges.
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What employers ask for
The skills these listings keep naming
Learning objectives and assessmentCurriculum design (ADDIE, SAM)E-learning authoring (Storyline, Rise)LMS administrationSME collaborationVisual and UX sensibilityWriting and editingProject managementLearning analytics
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Interview questions worth rehearsing
With the thing the interviewer is actually listening for
Walk me through your design process for a new course, start to finish.
Ground it in a real project: needs analysis, objectives, design decisions, build, and evaluation. Name your model but do not hide behind it.
How do you work with a subject-matter expert who wants to include everything?
Show diplomacy plus method: return to the objectives, ask what learners must do afterward, and move nice-to-know content to references.
How do you measure whether your training actually worked?
Go beyond completion rates: assessment performance, behavior change, or business metrics. A Kirkpatrick-style example with real numbers is strong.
What authoring tools do you use, and can you show samples?
Name your stack, such as Storyline, Rise, Camtasia, or Figma, and have a portfolio ready. Expect to explain design choices in one sample.
Tell me about a project where the timeline or scope collapsed. What did you do?
Show prioritization: protecting the core learning outcome, cutting polish before substance, and communicating tradeoffs early.
How do you design for accessibility?
Mention concrete practices: captions, alt text, color contrast, keyboard navigation, and WCAG or Section 508 familiarity. Specifics beat intentions.
How are you thinking about AI tools in your design workflow?
Show pragmatism: where AI speeds drafting or asset creation, and where human judgment on accuracy and pedagogy stays essential.
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Resume tips that move the needle
For instructional designers specifically — generic advice costs you here
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Link to a portfolio with two or three course samples and briefly note your role and the measured result for each.
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Name your tool stack explicitly: Articulate Storyline, Rise, Captivate, Camtasia, and the LMS platforms you have administered.
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Quantify scale and outcomes: courses shipped, learners served, completion or assessment gains, or reduced training time.
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Show your process literacy by naming models (ADDIE, SAM, backward design) in context of real projects, not as buzzwords.
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Include relevant credentials such as an instructional design masters, ATD certification, or CPTD where you have them.
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Where this role goes
Typical progression
01
Instructional Design Assistant
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Instructional Designer
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Senior Instructional Designer
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Learning Experience Manager
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Director of Learning & Development
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