Sales & Marketing · Richmond, VA

Email Marketing Specialist jobs in Richmond, VA

Plans and builds email programs, from newsletters to automated lifecycle flows, managing lists and deliverability while testing subject lines, content, and timing against results.

86
Open roles today
$22–$51/hr
Typical pay range
$69k
Median, full-time
2
Fresh in this list

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01

Open email marketing specialist roles

12 shown of 86 · sorted by freshness

Senior Product Specialist

Mayer · Richmond, VA · Full-time

States through eight Regions that go to market under various banner and trade names, including... ...We are looking for a Senior Product Specialist to join our Mayer team in Richmond, VA!... ...channels, including phone…

Posted 1w ago
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Director, Product Management-GRCx

Capital One · Richmond, VA
$230.4k - $263k

opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at (***) ***-**** or via email at ****@*****.*** . All information you provide will be kept confidential a…

Posted 2w ago
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Manager, Product Management, DPI

Capital One · Richmond, VA
$164.8k - $188.1k

Information Systems or a related quantitative field), Business or Marketing OR ~ Bachelor's degree in any field and 3 years of... ...please contact Capital One Recruiting at (***) ***-**** or via email at ****@*****.***…

Posted 1mo ago
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Coordinator for Hispanic Stewardship

Catholic Diocese of Richmond · Richmond, VA · Full-time
$50k - $60k

committees that support stewardship efforts. 5. Support bilingual communications strategies. Create, and adapt communications in Spanish ( emails, bulletin content, campaign materials, and digital content) to ensure clar…

Posted 1mo ago
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02

What email marketing specialists earn in Richmond

Hourly first — that's how the offer arrives

ExperienceHourlyAnnual, full-time
Entry level $22–$27 $45k–$57k
Mid level $28–$38 $59k–$79k
Senior $38–$51 $79k–$107k

Adjusted for the Richmond market from national ranges.

03

What employers ask for

The skills these listings keep naming

Email platforms (Klaviyo, HubSpot)Lifecycle and automation flowsSegmentationA/B testingDeliverabilityCopywriting for emailBasic HTML for emailAnalytics and reportingList hygiene and compliance
04

Interview questions worth rehearsing

With the thing the interviewer is actually listening for

Which email flows have you built, and which performed best?

Describe specific automations, like welcome or cart abandonment, with open, click, and revenue numbers, and why the winner worked.

How do you approach segmentation for a list of, say, 200,000 subscribers?

Talk about behavior and lifecycle stage over demographics alone, and starting with a few high-impact segments rather than dozens.

Deliverability drops and emails start landing in spam. What do you do?

Show a diagnostic path: authentication records, sender reputation, list hygiene, engagement filtering, and send volume changes.

How do you run a useful A/B test on email?

Mention testing one variable at a time, adequate sample sizes, and judging on downstream metrics, not opens alone.

How do you balance sending enough to drive revenue without burning the list?

Discuss engagement-based frequency, sunset policies for inactive subscribers, and watching unsubscribe and complaint rates.

What do you do to stay compliant with laws like CAN-SPAM and GDPR?

Cover consent, clear unsubscribes honored promptly, and sender identification. Employers need to hear this is second nature.

05

Resume tips that move the needle

For email marketing specialists specifically — generic advice costs you here

01

Lead with program results, such as email-attributed revenue share or lifted click and conversion rates.

02

Name the platforms you have run, like Klaviyo, HubSpot, or Braze, since tool match is screened first.

03

List the automated flows you have built end to end, from welcome series to win-back campaigns.

04

Include a deliverability story, such as repairing sender reputation, because it separates specialists from senders.

05

Show testing discipline with one concrete example, like a subject line program that raised open rates.

06

Where this role goes

Typical progression

01 Email Marketing Coordinator
02 Email Marketing Specialist
03 Senior Email Marketing Specialist
04 Lifecycle Marketing Manager
05 Director of CRM Marketing
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